Our expertise. Our style.
“EZines” are bitesize digital and printable volumes that share insights and explore areas of opportunity for you and your business. Each issue focuses on a critical pillar of success: Brand, Audience, and (coming soon) Activation.
EZines are a vibrant window into our team’s knowledge, experience, and diverse skillset. In them, we span industries. Provide examples. Share frameworks. Spotlight experts. Present strategies. And explore where, how and when research (and partnership with us) can elevate your business and help you achieve your goals. Plus, we keep it short and have fun doing it!
Why fit in when you could stand out? In our Brand issue ezine we explore paths and research strategies to help you accomplish that and other brand goals.
We interview brand expert Tracey Castle on the importance of creating emotional connection with consumers. We present brand-research frameworks, opportunities, and timing that you can implement now (and prepare for later).
Market & Brand Positioning
Brand Health & Tracking
Brand Lift / Ad Effectiveness
Maybe your audience is sitting in the theater or in front of the TV. Maybe your “audience” is simply the market you aim to reach with your product or service. Whoever and wherever your Audience is, this is the EZine for you and your team.
In this issue, we explore audience activation strategies. Breakdown the latest on streaming & digital audiences. Interview entertainment and experience maven John Olson on how research can help you understand and engage your audience.
Defining and Targeting your Audience
Audience & Consumer Segmentation
Audience Growth Strategies
Multicultural Audience Insights