Extensive Study on Americans’ Perspectives of Personal Data Privacy Underscores an Existential Ethical Crisis.
Jan 2, 2020
As we enter 2020, it might just be the year that hindsight ironically gets the best of industry. With court cases declaring facial recognition to fall under the purview of Illinois’ BIPA regulation, CCPA going live this year and setting a precedent for federal regulation, smart home device adoption exploding in the marketplace, and reflections of Cambridge Analytica drawing attention to data privacy in the next U.S. Presidential election, the topic of personal data privacy has arguably never been more relevant and central in the public eye.
But what do Americans think about it? Research Narrative recently teamed up with InnovateMR to conduct a groundbreaking study of Americans’ perspectives around all things data privacy: industry and government use of data, data security, data ethics, data economics, and the future of data regulation.
Some of the results may surprise you. Some of them may feel both alarming and intuitive. All of them suggest a consumer call to action. A call to action to be better. To act more responsibly. To give more than lip service to personal privacy.
Throughout 2020, Research Narrative will be releasing results from this study. To begin, we’re releasing our executive summary of high-level insights into the consumer mindset on data privacy, and we’ll be speaking about this study at UCLA Anderson’s “Anderson@CES2020” panel on January 9th, 2020.
For more information, media inquiries, or to request a presentation of this study, please contact us via email: